Add a WhatsApp touchpoint to your abandoned cart flow for a sense of urgency or FOMO to encourage engagement.

Klaviyo

  1. Create an abandoned cart flow either from the Flow library or from scratch

<aside> 🤔 If from scratch, you can choose to either send a couple of email reminders before sending a WhatsApp message or directly send a WhatsApp message. Another option would be to use Conditional Split logic to check the cart value and then split the audience (e.g. >€150=send WhatsApp, <€150=send 2x emails)

</aside>

  1. Add a Webhook action

charles

  1. Create a new flow and add Klaviyo trigger
  2. Copy the URL, Key and value from the charles Klaviyo trigger into the Klaviyo Webhook action:

Untitled

Klaviyo:

  1. Configure the JSON payload with the information you wish to share from Klaviyo to charles

    <aside> 🚨 The field "phone_number" is required and therefore needs to be included in the JSON payload.

    </aside>

Click “View profile properties” to see what variable properties are available, including any custom properties you may have created.

For example: {{ recent_purchase.product_name }} will pull in the name of the recent product purchased by your customer.

<aside> 🚨 Make sure you include the checkout cart URL in the JSON payload to be able to add it as a CTA button in your WhatsApp messages. "checkout_url": "{{ event.extra.checkout_url|default:'' }}”

</aside>

  1. Set the Webhook live