Published: 1 June 2023

Here are some helpful tips to avoid any surprises.

You’ve probably heard that Meta is updating WhatsApp conversation types and pricing so here are some tips to help you navigate the changes 🚢

One major update from Meta is it’s now possible to have multiple open conversations between you and a customer.

So, what does this mean for Journeys?

<aside> 💡 A good rule of thumb is to be aware of your template categories and be careful when mixing them.

</aside>

Opt-in flows

Your opt-in flow could be opening both a service conversation and a marketing conversation depending on what nodes you’re using. If your flow is using a combination of Send Message and Send Update you may be charged for both conversation types:

Try and stick to one type of message template – either Service (using Send Message nodes) or Marketing (using Send Update nodes). By using only 1 type, you can avoid being charged for both.

Post-purchase flows

Your post-purchase flows may become cheaper with the use of Utility conversations: