Hey 👋 Did you use our BFCM WhatsApp revenue calculator?

If so, a) great! and b) you’ll have seen how much revenue you could earn in WhatsApp this Black Friday (depending on how early you start) through:

How do we calculate these?

It’s important to us you understand how we reach our numbers. So here are the calculations and assumptions we used.

These numbers are based on our experience of WhatsApp marketing and average results of our clients. We’ve tried to explain all this in detail here but if you have more questions you can always get in touch through our demo application form:

1. WhatsApp subscribers

👥 Expected WhatsApp subscribers

=

Current subscriber base

💬 (No. current WhatsApp subscribers)

Expected subscriber growth

From your email subscriber list

✉️ (No. email subscribers * Expected percentage that subscribe to WhatsApp per campaign (4% assumed) * 2 (expected number of email campaigns sent out)

From your website visitors

🖥️ (No. website visitors/month * Expected percentage that subscribe to WhatsApp per week (0.25% assumed) * 🗓️ weeks to go until Black Friday)

2. WhatsApp revenue

💰 Expected additional annual revenue from WhatsApp

=

👥 Expected new WhatsApp subscribers in the lead up to Black Friday

🪙 €2.75 revenue per conversation (RPC) (the avg. RPC from our clients during BFCM 2023)

📣 2 campaigns received by each subscriber for BFCM 2024

Notes: