—> Learn the specifics of adding links to your campaigns and tracking them

In your campaigns, you will want recipients to complete actions outside WhatsApp - and give them a link to get there . This can easily achieved by adding a Call-to-action (CTA) Button.

There are a few things to know

• charles automatically adds UTM parameters to all links
• you can edit them - but you don’t have to
• links are then shortened on sendout. User see them comparable to this *https://chls.to/mBh6hF34#*
• This gives you analytics insights into clicks, browsing, and purchasing behavior

Setup

![- Add text

• Add button

• Add button text

• Add link

• Click to generate link](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/746b8f32-5355-4fee-9049-92832cf9ccde/Template_Editor_-_Text__CTA.gif)

• Add text

• Add button

• Add button text

• Add link

• Click to generate link