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WhatsApp powered gift finder

charles template:

The idea of a WhatsApp-based gift guide is to provide users with a personalized and convenient way to find the perfect gift by guiding them interactively through targeted questions and recommendations.

Best-practice:

• Keep the questions clear and concise, allowing users to easily navigate through the guide without confusion.
• Use simple language and provide clear instructions, making the experience enjoyable and straightforward.
• Tailor the gift guide to offer personalized recommendations based on the user's responses to questions.
• Make sure product can still arrive before Christmas

Last chance to order before Christmas

charles template:

The idea behind sending a "last chance to order" campaign is to create a sense of urgency, prompting customers to make a purchase by emphasizing that it's their final opportunity to ensure delivery before Christmas, leveraging the time-sensitive nature of the holiday season.

Best practice:

• Compelling messages that highlight the urgency of the situation
• Communicate clear deadline until when to order

MAGNA Atelier example:

Clear stock via raffle (Christmas-themed)

charles template:

The idea behind doing a raffle around seasonal product bundles is to find an engaging way to get rid of stock where demand is about to decrease. By offering big discounts for all non-winners you turn the engagement around the initial raffle into actual sales

Best practices:

• Send all messages in one 24h window conversation window to save cost
• Offer an enticing price for winners that makes customers truly interested to participate
• Use framing of “you have won a discount, instead of the main prize” for everyone who did not win the raffle (tested best-practice)
• Use discount codes that give a personalized impression

2023 Thank You (Gratitude)

PURELEI example:

The concept behind the "Thank You for Your Support" campaign is to express gratitude to customers for their loyalty throughout the year by offering a small buying incentive, fostering a sense of appreciation and brand loyalty, while strategically using the positive sentiment to generate additional sales without resorting to significant discounts.

Best practices:

• Express genuine appreciation for customer support by personalizing messages, using the customer's name
• Use the campaign to tell a compelling story about your brand's journey throughout the year, emphasizing shared values and accomplishments, creating an emotional connection that strengthens brand loyalty

Live Fresh example:

Christmas-themed product promotion

OONIQUE example:

The idea is to strategically promote products tailored for the Christmas season in the days leading up to the holiday, leveraging festive themes, limited-time offers, and engaging marketing messages to capture the attention of holiday shoppers and drive seasonal sales.

Best practices:

• Incorporate festive and visually appealing elements in your marketing materials, such as Christmas-themed imagery and colors, to create a holiday atmosphere that resonates with customers and draws attention to your seasonal products
• Highlight the benefits of your products during the Christmas season, addressing the needs and desires of shoppers seeking gifts or festive items

Christmas present