<aside> 💡 Send several campaigns for one event (e.g. Black Friday announcement, reminder, and last chance).

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1. General campaign send (e.g. Black Friday announcement)
2. Reminder: Read the campaign, but have not yet clicked or purchased (these are active customers but aren’t yet convinced by the campaign):

1. Last chance: Clicked campaign but not yet purchased (these are interested customers but may have forgotten or need the final push):