<aside> ⚠️ To help your flows stay GDPR compliant, we recommend setting up a global opt-out flow.

</aside>

With the global opt-out flow, customers can message you keywords (like STOP) and be unsubscribed from all opt-ins.

This keeps your WhatsApp marketing GDPR compliant 🔒 while improving the quality of your audience. Don’t forget, WhatsApp works best when you’re talking to people who want to hear from you 😉

Contents

Configuring the global opt-out

  1. Create a new flow
  2. Trigger = Keyword Match and add your keywords (e.g. STOP and unsubscribe)

<aside> ⚠️ Only single words are not case sensitive. If there’s a phrase as the keyword, we match the entire phrase.

</aside>

global_opt_out_1.png

  1. Connect the Trigger node to Manage subscribers and select Unsubscribe from all

global_opt_out_v2.png

Get inspired

To make the best out of the situation by: