With Audience Builder, you can better segment your audience, giving you a more targeted output to increase the ROI of your WhatsApp campaigns.

Contents

Key features

Advanced targeting

Take control of your audience segmentation by targeting customers based on actions they haven’t done yet.

Multi-level rule structure

Create sophisticated audience segments by layering multiple filter conditions.

AND/OR logic

Easily adapt your audience to different campaigns or objectives with flexible and/or logic.

How-to

To start building your audience segments:

1. Go to Campaigns and create your campaign with text, media, or more (make sure you Submit the template to WhatsApp)
2. Click Save & next
3. Now build your audience using the Audience Builder:

Use cases

Here are just some ways our clients are using Audience Builder 2.0.