Adding a WA.ME link to your Instagram (or any of your social media) is a great way to get more of your customers into WhatsApp.

People can easily subscribe to your WhatsApp channel by writing to your WhatsApp number using a WA.ME link.

<aside> 💡 A WA.ME is a shortened URL that directs people to a WhatsApp chat with a predefined message. By sending this message, people can opt-in to your WhatsApp channel.

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Use a WA.ME link to have people send a predefined message to your WhatsApp number. For example, a WA.ME link can live behind a CTA on your website or a QR code in store. The predefined message should then trigger an opt-in flow ⬇️

Create your WA.ME link

Set up an opt-in flow and then copy the WA.ME link directly from your flow:

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Add to Instagram

There are 2 ways of adding a WA.ME link to an Instagram profile:

Add a link sticker to your Instagram story:

  1. Add a story
  2. In the sticker menu, look for the Link Sticker
  3. Tap it, add your WA.ME link and tap Done
  4. Place it on your story where you like

And don’t just take our word for it, here are some examples from our charles’ clients:

Social Media Chat-in.png

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Add a link to your Instagram bio:

  1. Go to your Instagram account and tap Edit Profile → Links:

    CHAT-INS _ Social media _ Instagram 1.png

  2. Tap ‘Add link’:

    CHAT-INS _ Social media _ Instagram 2.png

  3. Paste your desired link into the empty Website field and tap ‘Done’:

    CHAT-INS _ Social media _ Instagram 3.png

See more inspo: Instagram story inspiration