Track your flow performance, interactions and revenue to continually optimize your flows.

Flow Analytics

Shows the overall flow performance in the specified timeframe (we display the last 30 days by default).

The bar charts details each day, where the colors represent:

• Green: amount of people who completed the flow on this day
• Blue: amount of people who are still in the flow at the end of the day
• Gray: amount of people who dropped off in the flow
• Red: amount of people who stopped the flow. This can either be through an error or by re-triggering the same flow

The cards display the overall aggregrated number for each and you can download a csv of all the data.

Node Analytics

The node analytics table displays more granular analytics for each node over all time.

• Triggered: how many times was this node executed
• Completed: how many times was this node completed
• Dropped off: how many people dropped off on this node

Message nodes with quick reply buttons or lists give you the option to expand the row in the table to see how many times each item was tapped.

Google Analytics

In this tab, you can see performance and revenue analytics over all time per Google Analytics.

• Clicks: how many times buttons or links were clicked in messages.
• Total revenue: overall generated revenue
• Revenue/recipient: average revenue generated per recipient (total revenue divided by number of flows triggered)
• Details: the table will give you an overview of the clicks and revenue generated for each message with a CTA button.

Revenue Metrics

Track the revenue generated by the flow per our revenue attribution model. See more: Understanding charles’ revenue attribution

• Total revenue: total revenue attributed to the flow within the selected time period
• Order: number of orders attributed to the flow within the selected time period
• Flow revenue: a daily, weekly or monthly breakdown of the revenue generated from this flow

<aside> 💡 This dashboard displays the attributed revenue per our model. See more: Understanding charles’ revenue attribution

</aside>