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WhatsApp template pacing

From now on, it may be the case that marketing campaign messages will be sent until a certain threshold of messages is reached. Once reached, the rest of the messages are held to allow your customers enough time to feedback on the message quality.

What does that mean for you?

<aside> ⚠️ This affects new or recently unpaused marketing template messages, plus templates of low quality.

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You should continue preparing and sending campaigns as usual.

You will see when your template is undergoing template pacing under Campaign Analytics:

template_pacing_campaign_analytics.png

As well as in the Conversations feed:

template_pacing_conversations.png