What is it and how can brands use it to complement their WhatsApp marketing strategy.
Published: 26 September 2023
We know you’ve got a lot of questions about WhatsApp Channels – what it does, how it works. And the big one - how can I use WhatsApp Channels with charles?
Here we explain what WhatsApp Channels are, how they work, and why they’re better used as an extension to your WhatsApp Marketing strategy (instead of the main affair).
Content:
Think of WhatsApp Channels as a “public feed" that lets you send news and updates to many people simultaneously.
This public feed won’t be found alongside chats with friends or family. Instead, customers will see an “Updates” tab. Browse the Channels with the "Find Channels" button, tap "Follow" and their updates will appear a bit like a Facebook or Instagram feed, but without the interaction possibilities besides emoji reactions.
The answer depends a bit on the use cases and limitations we’ve outlined below. Ultimately, Channels is not designed to be a revenue driver or to collect data as an orchestrated channel within your CRM tech stack.
Integrations, automations, interactive flows and extensive performance tracking are not possible via Channels like they are via the API. But that doesn’t mean it won’t make a great addition to your holistic marketing strategy, especially as Channels is currently still free.
Here are some ways you can use WhatsApp Channels to amplify your WhatsApp marketing efforts: