Customer retention is not just about keeping your business afloat - it’s about laying the foundation for growth, innovation, and long-term success🌟

Here are 5 strategies for growing retention revenue 📈

Re-purchase, cross-sell and up-sell 🛍️

Which one or more format(s) fits your goals?

• Re-purchase messages: for consumable products or services that require regular replenishment (beauty, supplements, groceries…).
• Upsell messages: for premium versions of the products, bundles, or subscriptions that provide additional value over the basic offering.
• Cross-sell messages: with diverse product ranges, especially if you have one or several star products that attract a broad customer base and ideal for you where products complement each other.

Re-purchase 🔄

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Full guide about repurchase practical application*:***

Replenishment reminders

Campaign incentive 🎁

What incentive do you give for people to buy again?

Idea inspiration 💡

• Affectionate offer 🌟

Combine a personal touch with the anticipation of running out of a beloved product. This makes your customers feel connected and more likely to reorder.

• (Time-sensitive) discount 💰

Offer a cool discount for a short time to create urgency. It helps your customers decide to buy again, and fast.

• Support offer 💪

Be more than a seller and be a friend they can count on. Let your customers know they can ask for help anytime. This way, you can find out what's stopping them from buying again and fix it.

Campaign timing 📅

How long after the last purchase should recurring campaigns be sent?

Here we suggest useful methods and offer an industry benchmark for your reference:

• The way to go 🎯

1. Check out your data to see when people tend to reorder and send messages just before that time.
2. Try out different times for your messages to see which gets you more sales.

• Industry benchmarks 📊

Campaign variations 🎨

Who should receive different re-purchasing campaigns?

A testing mindset and tailored messaging are key to optimizing your performance, we suggest some variations to try out:

• Based on order count 🔢

e.g. as campaign incentive:

1. Send a discount to first-time buyers to give them a strong incentive to become loyal.
2. Send affectionate reminders to 2+ buyers to move away from discounts.

• Based on specific products 📦

e.g. for campaign timing:

1. Send a re-purchase campaign after 30 days to buyers who purchased a small unit.
2. Send a re-purchase campaign after 90 days to buyers who purchased bulk packs.

Upsell⬆️

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Campaign incentive 🎁

What incentive do you give for people to buy again?

Idea inspiration 💡

Cross-sell🔗

Filtering targets