Use the Audience Builder to build a dynamic segment that can be reused for different campaigns.

Contents:

Build a segment

1. Go to Contacts > Segments & lists & click Create a new segment or list

2. Select Create a segment:

   

3. Give the segment a name

4. Now build your segment using the Audience Builder:

   

   🏗 Audience Builder definitions

   What’s next?

   <aside> 💡 Here’s some inspiration to help you build your segments using the Audience Builder 🤩

   </aside>

   Activity-based

   Inactive contacts

   Event-based

   Event-based campaigns

   VIP product launch

   Reengage sleeping customers

   Sleeping customers

   Loyal, but lately inactive

   Purchase behaviour

   Cross/upsell based on products

   High-value customers

   Seasonal shoppers