—> Get in introduction to sending campaigns on charles

Sending campaigns lets you easily message segments of your subscriber base. To send a campaign, you will need to create a message template and get it approved by Meta, build your audience and finally, test and send your campaign. Find our step-by-step guide here: How to send a Campaign

In distinctions to flows, campaigns are always triggered by agents, not events (e.g. purchase) or user-initiated messages (e.g. keyword send by customer).

Therefore, they are great for re-activating your subscriber base.

Campaign messages can include a combination of text, media, variables, reply buttons, and CTA buttons (links).