With Audience Builder 2.0, you can better segment your audience, giving you a more targeted output to increase the ROI of your WhatsApp campaigns.

<aside> 🤔 Audience Builder 2.0 beta ended in September 2023 and is now available for all customers. For more information, click here.

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The new-and-improved Audience Builder introduces more functionality, allowing you to create more robust audience segments that better target your customers.

New conditions like “where” and “has not” unlock more powerful segmentation like;

And the improved navigation makes it easier than ever before.

New naming

We’re renaming some functionality:

Migrating to Audience Builder 2.0

While we’re super excited about the new possibilities of Audience Builder 2.0 (AB 2.0), some old functionality will be limited.

Campaigns