With Audiences, you can build powerful segments to target your customers better. This leads to more engagement and a better return on campaign spend (ROCS).

Segments & Lists

<aside> 💡 A segment is a dynamic list of contacts that updates when a new contact meets the conditions. A list is static and won’t update.

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Build a dynamic segment

Create a static list

Random split

All Contacts

Introduction to contacts

Find, filter, edit contacts

Merge contacts

Contacts Import

How to import contacts

Conditions guide

<aside> 💡 Here’s some inspiration to help you build your segments using the Audience Builder 🤩

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Activity-based

Inactive contacts

Event-based

Event-based campaigns

VIP product launch

Reengage sleeping customers

Sleeping customers

Loyal, but lately inactive

Purchase behaviour

Cross/upsell based on products

High-value customers

Seasonal shoppers