💎 Popups are an effective way to collect new subscribers - if done right. Let’s take a look at a few best practices to convert your website traffic into engaged subscribers.
Jump directly to pop-up examples that we like….
There are two types of popups, we recommend to use for WhatsApp subscriber collection:
Welcome pop-up
Advantages:
Exit-intent pop-up
Advantages:
Designing your pop-up, there are two main goals: (1) make it attractive —> communicate the immediate reward for signup (discount etc.) and/or the long-term value users get through your WhatsApp channel (exclusive offers and best deals). (2) make it clear what happens —> users are not always used to WhatsApp signups. Manage their expectations by telling them how it works (by clicking the button WhatsApp will open…)
đź’Ş Pro tips:
The title must catch the attention of your web visitors. Mention the biggest benefit they access to when subscribing to your channel (discounts, special drops etc.)
The image should be used to showcase your products, give some “social proof” (i.e. picture of happy customers etc), or highlight the reward for signing up
The Call-to-Action Button is clicked on to be redirected in the chat via WA.ME Link. State a compelling reason to do so
The description needs to ****clearly explain the value of signing up to your WhatsApp channel and the process of doing so
For every A/B test version you should always only change a single component! You can test different popups against each other over time. Or show different versions to parts of your website traffic (not possible with charles. Your third-party pop-up provider needs to offer this feature)
Signup reward
Offer users different rewards for signup and see what they respond best to.
Possibilities include:
CTA button text
Without changing the signup reward, test different text on your call-to-action button.
Possibilities include:
Image
Try how focusing on different elements in your image changes conversion.
Possibilities include: