Once you’ve created your segment or list, you can split your contacts into multiple lists for A/B testing or different campaigns.

Once you’ve created your segment or list, you can split your contacts into multiple lists for A/B testing or different campaigns.

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Note: If you choose to split a segment, it will no longer be updated when new customers meet the conditions (effectively becoming Lists).

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Once you’ve created your segment or list;

1. On the Review page, select Split:

   

2. You can Split your contacts by number per list or number of lists:

   

3. Once split, the new lists will be available for use within Campaigns:

   

What’s next

Check out the success team’s guide on A/B testing your campaigns here: Guide to A/B testing