Here’s some inspiration to help you build your segments using the Audience Builder 🤩

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Contents:

⬅️ Home

• Benchmarks
• Flow templates
• Advanced Journeys
• Inspiration
• Best practices

⬅️ Product guides

Activity-based

🏌️ Inactive contacts

Exclude contacts that are most likely inactive to ensure a positive ROI on your campaigns.

<aside> 💡 This is an especially good idea for more general campaigns without a big discount.

</aside>

Event based

🎆 VIP product launch

📧 Event-based campaigns

Re-engage sleeping customers

😴 Sleeping customers

👟 Loyal, but inactive

Purchase behaviour

🛍️ Cross/upsell based on products

💰 High-value customers

🎁 Seasonal shoppers

🏗 Audience Builder definitions

Here we outline all available conditions within the Audience Builder and what they do

Events that have happened

Properties about a customer

Opt-in status

List