It is possible to collect opt-ins and send order tracking notifications to clients, even if they purchase items directly in your online store. This means, your clients can submit their WhatsApp phone number after they have completed the purchase in the order confirmation or so called Thank you page, if they want to receive automated order tracking notifications on WhatsApp or simply if they want to receive newsletters.

Getting an opt-in from your contacts is crucial, as it will enable businesses to send non-transactional notifications to their contacts, such as product recommendations, relevant offers, product back-in-stock reminders etc.

Step 1: Configure the widget

Step 2: Submit an opt-in consent in Shopify order confirmation page

Step 1: Configure the widget

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To customize and activate the widget to be displayed in the order status page, please head over to "Automations" > "Thank You Page opt-in".

First, you will need to select an existing opt-in, so that any customers who submit their opt-in through this widget will be assigned to the opt-in you are selecting there.

Next, on the “Opt-in request” tab, you can update any text and link in the widget, and you will be able to preview it right away. You can change the style of the widget.

You always need to insert a CSS selector in order for the widget to appear on your website. You can use the following default CSS selector if you are using either Shopify or Shopware 5:

After the customer confirms the opt-in by clicking on the CTA button, a success message will be displayed on the order status page. The text for this success message can be configured on the “Success message” tab.

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Once you are happy with the wording, you may hit "Save", and the widget will appear on the order confirmation page.

Step 2: Opt-in consent on the Shopify order confirmation page

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If successful, the widget will automatically appear on the shop order confirmation page. Customers who purchase via the online store can then submit their opt-in consent to receive order tracking messages through WhatsApp if they wish.