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Global opt-out flow

With the global opt-out flow, customers can message you keywords (like STOP) and be unsubscribed from all opt-ins.

This keeps your WhatsApp marketing GDPR compliant 🔒 while improving the quality of your audience. Don’t forget, WhatsApp works best when you’re talking to people who want to hear from you 😉

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/745f8784-f3ef-41bb-be1d-543c2b4e3c43/b1244aa1-be4c-4c12-ba5b-76a30bbc0c01/Typie.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/745f8784-f3ef-41bb-be1d-543c2b4e3c43/b1244aa1-be4c-4c12-ba5b-76a30bbc0c01/Typie.png" width="40px" /> All is not lost! You can use this information to gain insights into why subscribers are leaving and adjust your email marketing strategy accordingly.

For example, you might discover that your message frequency is too high or that your content isn't relevant.

</aside>

Learn how to set it up here: Global opt-out

“Don’t contain” filter added to Events rule in Condition node

With the new “don’t contain” filter for the Events rules in the Condition node, you can check which customer has or hasn’t used a coupon code before directing them into different parts of the flow.

For example, check who hasn’t used a specific coupon code and send them a reminder that they can use the coupon for their next order: