Wake up sleeping customers with an automatic WhatsApp campaign to those who haven’t purchased in the last few months. Entice them back with one-off discount codes.

Build the campaign

  1. Create the campaign message and add a coupon code

    <aside> 💡 Make sure the coupon code is set to be used only once per contact in your shop system

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  2. Build your campaign audience;

    <aside> 💡 Tip: build your audience as a segment in Audiences so that you can make changes as needed (if you make it directly in the campaign you’ll have to stop the campaign to create a new one)

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    1. Contact has opt-in as last activity

    2. Contact has not placed an order at least once in the last 90 days

    3. Contact has not received a campaign at least once in the last 360 days where the campaign name is {{name_of_your_winback_campaign}}

      <aside> ⚠️ This rule is crucial and will stop the same contact receiving your win-back campaign more than once a year. If you can’t see your win-back campaign under the campaign name filter, save it and edit it again.

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    4. Test the campaign

    <aside> ⚠️ 💡 Remember: You’ll need to wait about 10 minutes for your message template to be approved by WhatsApp before testing and publishing will work.

    </aside>

    1. Under Publish options, select Recurring schedule:

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    1. Set the campaign to repeat every day at the preferred time

      <aside> 💡 The starts on time is the time the campaign will be sent every day. For example; if the campaign is set to start on 5 March 2024 at 11:30am, all proceeding campaigns will be sent at 11:30am.

      </aside>

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    Analyzing the campaign

    To check how your recurring campaign is performing;

    1. In the Campaign dashboard, go to the Recurring tab and select the campaign:

    Here you can check the engagement metrics, as well as the generated revenue:

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